AdMokaCMO co-pilot
Houston Skin House 34Texas · active location
Performance
Eternal Beauty Spa
LocationsHouston Skin House 34Texas · active location
Selected location · 30 days
Houston Skin House 34 · channel results
Houston, Texas · Canonical demo-only location data.
Measurement trusted
Location totals · 30 days$777Selected-period spend
Completed guests4Selected location only
Cost / new customer$194Combined channel result
Weekly budget$1,20060% Google · 40% Facebook
- Marketing spend
- $444
- New customers
- 2
- Cost per new customer
- $222
- 90-day collections
- $1,240 actual
$1,520 expected - Return per $1 spent
- $2.79 actual
$3.42 expected
- Marketing spend
- $333
- New customers
- 2
- Cost per new customer
- $167
- 90-day collections
- $1,080 actual
$1,360 expected - Return per $1 spent
- $3.24 actual
$4.08 expected
Hold expansion until cost per new customer is below $185 for 7 days.
- Outcome mapping
- Ready
- Fresh reconciliation
- Ready
- Appointment capacity
- Needs attention
- Data ready
- Needs attention
- Budget change
- Needs attention
Adjust total budget only after readiness passes.
Owner: marketing
Rationale: Blended cost per new customer is $194, above the $185 guardrail.
- Direction
- Hold total budget while the location-specific issue is repaired.
- Amount
- No increase; review the total after the next evidence period.
- Evidence period
- Selected 30-day period; compare with the prior period.
- Expected outcome
- Return blended CPA below $185 before expansion.
Guardrail: Hold expansion until cost per new customer is below $185 for 7 days.
Rollback: Restore the prior total budget if the guardrail is missed.
- 2026-08-01 · status changed from new to action-recommended. Synthetic demo fixture state reconciled to the cost per new customer guardrail.