AdMokaCMO co-pilot
Upper East Side Skin House 44Northeast · active location
Performance
Eternal Beauty Spa
LocationsUpper East Side Skin House 44Northeast · active location
Selected location · 30 days
Upper East Side Skin House 44 · channel results
Upper East Side, New York · Canonical demo-only location data.
Measurement trusted
Location totals · 30 days$817Selected-period spend
Completed guests4Selected location only
Cost / new customer$204Combined channel result
Weekly budget$1,20060% Google · 40% Facebook
- Marketing spend
- $465
- New customers
- 2
- Cost per new customer
- $233
- 90-day collections
- $1,240 actual
$1,520 expected - Return per $1 spent
- $2.67 actual
$3.27 expected
- Marketing spend
- $352
- New customers
- 2
- Cost per new customer
- $176
- 90-day collections
- $1,080 actual
$1,360 expected - Return per $1 spent
- $3.07 actual
$3.86 expected
Hold expansion until cost per new customer is below $185 for 7 days.
- Outcome mapping
- Ready
- Fresh reconciliation
- Ready
- Appointment capacity
- Ready
- Data ready
- Ready
- Budget change
- Ready
Adjust total budget only after readiness passes.
Owner: marketing
Rationale: Blended cost per new customer is $204, above the $185 guardrail.
- Direction
- Hold total budget while the location-specific issue is repaired.
- Amount
- No increase; review the total after the next evidence period.
- Evidence period
- Selected 30-day period; compare with the prior period.
- Expected outcome
- Return blended CPA below $185 before expansion.
Guardrail: Hold expansion until cost per new customer is below $185 for 7 days.
Rollback: Restore the prior total budget if the guardrail is missed.
- 2026-08-01 · status changed from new to action-recommended. Synthetic demo fixture state reconciled to the cost per new customer guardrail.