Eternal Beauty Spa | BrandHelm Performance

Brandhelm

CMO Co-pilot

Demo data onlyFlorida operating group10 of 150 locations

Paid media spend$12,6004 active programs

Completed guests74Trusted location + service path

Completed-guest CPA$170Use this for budget decisions

Location coverage8 / 10Facebook new-guest delivery

Attention needed

Four signals need a response

4 open

Facebook coverage gap

Eight of ten Florida locations are receiving new-guest campaigns. Kissimmee is still waiting on a service map.

Location manager owns the repair →5

CPA has risen

Three Facebook and two Google location sets crossed the completed-guest CPA guardrail.

See the causes before moving spend →15%

Budget test ready

Move a measured share from fatigued Meta retargeting to high-intent Google only after approval.

Review the decision rule →3

Expansion-ready locations

Lake Nona, Winter Park, and Baldwin Park meet the cost, capacity, and confidence checks.

Compare locations →

Recommended next move

Prepare a 15% Google expansion test

Approval required

Shift 15% of Google spend from the five highest-cost Florida locations into Lake Nona, Winter Park, and Baldwin Park for 14 days.

Completed-guest CPAUnder $145Not platform CPA

Open capacity15+ slotsPer location, per week

Conversion confidence90%+Location and service mapped

Stop condition$170+ CPAPause the test at review

Meta’s average booking CPA is lower, but its marginal CPA is rising as frequency increases. The test uses verified outcomes, capacity, and confidence—not a platform-only number.